Digital Marketing Part 2
It’s important for business owners to understand how digital marketing works so that they can make decisions about their digital marketing campaigns. The key to understanding how it all works is getting to know each element of digital marketing and recognizing how each can help you reach your marketing goals.
Website Marketing
Your company’s website is the cornerstone of your digital marketing strategy. This is where many of your target customers get an impression of your brand, and more often than not, this is where your leads will eventually convert into paying customers.
The goal of digital marketing is to attract, engage, and convert your leads. Many of the tactics that you will use to do this will ultimately lead your target customers back to your website to get more information or make a purchase.
Your website is sometimes your brand’s only chance to make a good first impression with consumers in your target market. For this reason, you should pay attention to the layout of your site as well as the colors and graphics that you use in your site design. In fact, according to Adobe, 38% of people will stop engaging with a website if they find the content or layout to be unattractive.
However, the appearance of your site is not the only thing that matters. Since your website is the center of many of your digital marketing campaigns, it’s important that it is designed and optimized for conversions. This means creating a site that is easy to navigate and read with clear guidance for the next steps consumers need to take to move further down the funnel. This also means creating a site that optimized for mobile devices to improve the mobile user’s site experience.
69% of the time spent online (in the US) was done using a mobile phone? Desktop usage is only less than 50% of the whole user online activity. And mind you, US is not the biggest user in mobile which means other countries spend more time online using their smartphones. That is exactly why it is important for a business owner like you to optimize your digital content, most especially your website for mobile usage. Because that’s where the consumers are.
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